A new sustainable era of personal care products
An innovative personal care brand is about to be launched.
Client: drShake
Date: Jul, 2023
Sector: Personal care
The context
drShake is a new brand of sustainable personal care products launching soon in the Italian market.
On May 27th 2024 the products will be available for pre-ordering via the crowdfunding campaign on Kickstarter!
The client problem
“I want to launch a sustainable personal care brand in the Italian market, starting with a toothpastes, and without reducing compromises on the user experience. How do I design the product for success with a limited budget of few thousands euros?”.
Our approach
- We started with 1.5 months of preliminary research and the organisation of an ethnographic study to deep-dive into a new product experience.
- Opting for an equity based model, we soon after became co-founders of the company to get this project off the ground.
Our solution
- Zero-budget ethnographic study, conducted over 10 days, and supported by videos and short surveys, which resulted in a quick and effective brief to the product manufacturer.
- Organic social media growth plan, achieving 675 followers on Instagram within 3 weeks, with only 1 day a week commitment.
- Organisation of 1 week brand activation in Milan (launching on May 27th), including a bike with cargo and an integrated sink, investing a very limited budget.
- Preparation of the product reward crowdfunding campaign to acquire the first 1.000 customers, while we support on creating a VC pitch deck leveraging our experiences in both policy and marketing.