From coffee chain waste to the plant based transition
Upcycled ingredient for the plant-based transition.
Client: PectCof
Date: Nov 2023 – Dec 2023
Sector: F&B B2B
The context
PectCof has developed a technology to transform the coffee pulp, a side stream of the coffee chain, into valuable bio-compounds used for the production of food ingredients, like emulsifiers and binders.
The client problem
“How can I create strengthen by unique value proposition and impact story to support the sustainable growth of my brand and up-cycled ingredients?”
Our approach
- 1 month identifying opportunities for ingredient applications in alignment with policy and market trends;
- 1 month advising on brand impact storytelling and sustainability certifications strategy.
Our solution
- Product applications opportunities for growth: A sustainability policy and industry trends analysis shaped the prioritisation of ingredient applications opportunities that can be achieved with current capabilities.
- Impact communication: A tailored communication storytelling was created to support: i) the product applications messages required to address key market challenges; and (ii) the fundraising communication materials.
- B Corp Certification: Pre-assessment of B-corp certification requirements, in alignment with the new brand sustainability direction.