One stop shop for food and beverage ingredients
Innovation and transparency in the B2B food ingredients space.
Client: 1-2-Taste
Date: Nov 2023 – March 2024
Sector: F&B B2B
The context
1-2-Taste is a pioneering B2B e-commerce platform for food and beverage ingredients. Their innovative approach simplifies the ordering process, allowing food innovators to access a wide range of ingredients, including natural, organic, and cutting-edge alternatives, just in a few clicks.
The client problem
“We serve 30+ food and beverage industries with over 1000 ingredients. How can we scale our content on health and sustainability topics ensuring the right customisation?”
Our approach
- 1.5 months to conduct research on the different F&B industries, spot overlaps and set up the strategy;
- 2.5 months of implementation, developing blogs and emails, to test the strategy and optimise it;
- Handover to a new full time internal hire.
Our solution
- A templetised email-marketing approach that reduces complexity and sets up the basis for automation.
- Tailored communication plan targeting 30+ F&B industries with relevant messages, while minimising the number of variations.
- Code of insights based on policies, market trends and R&D challenges to provide continuous guidance on new content development, with a focus on sustainability & health.
- A/B tests plan to keep optimising the customer segmentation and the relevance of the content.