Digital Platforms
Transforming sustainability knowledge into business action
The context
The World Business Council for Sustainable Development (WBCSD) supports some of the world's largest companies in accelerating the transition towards a more sustainable future. As its portfolio of digital initiatives expanded, WBCSD sought to improve how businesses access and apply sustainability knowledge, making complex guidance more practical, engaging and scalable. Working across both the Nature Action Portal and The Climate Drive / Business Action Bank, the objective was to create digital experiences that help companies move from sustainability commitments to measurable action.
The client problem
"How can we transform complex sustainability guidance into intuitive digital experiences that engage businesses, scale globally and support long-term impact while reducing operational costs?"
Our approach
- Designed user-centred digital experiences that translate complex sustainability frameworks into practical decision-making tools.
- Developed scalable information architecture, user journeys and content pathways tailored to sustainability professionals, functional teams and business leaders.
- Worked closely with subject-matter experts and business stakeholders to validate user needs and continuously improve the platforms.
- Supported the evolution of WBCSD's digital ecosystem by identifying opportunities to increase engagement, improve operational efficiency and create sustainable business models.
Our solution
- Designed and scaled the Nature Action Portal, transforming complex nature-related guidance into a practical digital experience that helps businesses navigate Dependencies, Impacts, Risks and Opportunities (DIROs) through structured implementation pathways and resources. The platform attracted 5,000+ users within its first six months, achieving higher visits per user than the average WBCSD website.
- Supported the evolution of The Climate Drive into the Business Action Bank, expanding its focus from climate to broader sustainability topics while leveraging API integration to maximise existing content. The new platform launched successfully ahead of COP30, creating a scalable destination for business sustainability case studies.
- Developed engagement initiatives, including the Supplier Award programme and supplier webinars, establishing a continuous pipeline of high-quality content.
- Designed a partner onboarding and monetisation strategy, launching a paid API pilot with partner companies and introducing governance processes that reduced internal review effort while creating a scalable model for long-term platform growth and financial sustainability.
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