Back to Our Work
Upcycled Coffee
From coffee chain waste to the plant based transition
The context
PectCof has developed a technology to transform the coffee pulp, a side stream of the coffee chain, into valuable bio-compounds used for the production of food ingredients, like emulsifiers and binders.
The client problem
"How can I strengthen my unique value proposition and impact story to support the sustainable growth of my brand and up-cycled ingredients?"
Our approach
- 1 month identifying opportunities for ingredient applications in alignment with policy and market trends;
- 1 month advising on brand impact storytelling and sustainability certifications strategy.
Our solution
- Product application opportunities for growth: a sustainability policy and industry trends analysis shaped the prioritisation of ingredient application opportunities that can be achieved with current capabilities.
- Impact communication: a tailored communication storytelling was created to support (i) the product application messages required to address key market challenges; and (ii) the fundraising communication materials.
- B Corp Certification: pre-assessment of B Corp certification requirements, in alignment with the new brand sustainability direction.
Have a similar challenge?
Tell us about it and let's explore how we can turn it into your next case study.
Get In Touch